Branding Strategy: Define Your Creative Edge

Get strategies for confidently promoting your work as a designer or illustrator, developing a consistent brand, and landing your dream clients.

Introduction

• Define your creative edge
• What to expect
• The design journey

1. Start

• Eliminate doubt
• Plan before you start
• Clarity in what you do
• Define your why
• Determine your ideal client
• Use empathy relation
• Leverage your uniqueness
• Gather inspiration

2. Build

• Develop your brand
• The power of storytelling
• Market your work
• Your website
• To blog or not to blog?
• Build an email list
• Leverage social media
• Focus on the right platform
• Plan your content

3. Grow

• Build a community, not followers
• Network, network, network
• Nurture your clients
• Ask for feedback
• Review and adapt
• 90-day plan of action
• Hire help

Conclusion

• Final thoughts