Branding Guidelines 101: Where Design Meets Marketing

Discover the essential tools for establishing a long-lasting brand identity and communicating your company's design standards.

Introduction

• Create branding guidelines

1. Brand Guidelines

• Discover the purpose of a professional brand guideline
• Do all businesses need brand guideline documentation?
• Discover why brand guidelines work like a lighthouse
• Explore a brand guideline's main components

2. Formats

• Learn by observing and exploring other company's examples
• Discover the differences between online and PDF formats

3. Leverage the Power of the Creative Cloud

• Leverage the power of CC Libraries to store and share assets
• No budget for a photographer? Browse assets on Adobe Stock
• Learn how to extract assets from an image with Adobe Capture

4. Brand Guidelines Layout and Styling

• Learn how to customize the InDesign workspace
• Set up an InDesign document to present brand assets
• Achieve consistency with InDesign parent pages
• Build consistency within your text by using paragraph styles
• Display, organize, and style brand assets and images

5. Marketing Components

• Discover the importance of the brand mission and values
• Learn how to communicate the brand personality

6. Design Components

• Display a logo and its clear space
• Outline and detail a brand color palette to build a theme
• Learn the importance of establishing a brand typeface
• Choose the most appropriate photography for your brand

7. Ready to Share

• Discover how to add interactive links to a document
• Create, preview, and update an interactive index
• Publish online to share your file with the world

Conclusion

• Establish a long-lasting brand identity