YoVDO

Brand Redesign: Small Business

Offered By: LinkedIn Learning

Tags

Branding Courses Entrepreneurship Courses Logo Design Courses Small Business Management Courses

Course Description

Overview

Learn how to successfully rebrand a business. Follow along with this hands-on rebranding project that covers brand auditing, identity and logo redesign, marketing, and more.

Syllabus

Introduction
  • Welcome
1. Brand Research
  • Auditing the current identity
  • Mapping out client goals
  • Developing the new identity
2. Brand Creation
  • Brand logo creative process
  • Presenting the new brand logo designs
  • Incorporating feedback and revisions
  • Final brand assets
3. Brand Strategy
  • Branding uniforms and vehicles
  • Marketing and promotion
  • Brand photo library
  • Advertising
Conclusion
  • Redesign results and conclusion

Taught by

Von Glitschka

Related Courses

Content Strategy for Professionals: Engaging Audiences
Northwestern University via Coursera User Experience for the Web
Open2Study Use Mapping to Position Your Brand
eCornell via Canvas Network The Secret Power of Brands
University of East Anglia via FutureLearn Introduction au marketing
HEC Montréal via Independent