Brand Redesign: Small Business

Learn how to successfully rebrand a business. Follow along with this hands-on rebranding project that covers brand auditing, identity and logo redesign, marketing, and more.

Introduction

• Welcome

1. Brand Research

• Auditing the current identity
• Mapping out client goals
• Developing the new identity

2. Brand Creation

• Brand logo creative process
• Presenting the new brand logo designs
• Incorporating feedback and revisions
• Final brand assets

3. Brand Strategy

• Branding uniforms and vehicles
• Marketing and promotion
• Brand photo library
• Advertising

Conclusion

• Redesign results and conclusion