Brand Design Foundations

Learn exactly what branding is, and explore the process of developing a brand from research to final implementation.

Introduction

• Introduction to branding

1. History

• The origin of branding
• Branding before 1950
• Branding 1950 to today

2. Definitions

• What is a brand?
• What makes a brand?
• Why bother?
• The designer's role
• The elements of branding

3. Strategy 101

• What to know
• Research
• Interviews
• Problem-solving, part 1
• Problem-solving, part 2
• Presentation

4. Parts

• Identity systems
• The rules of logo design, part 1
• The rules of logo design, part 2
• Monogram
• Wordmark
• Icons
• Logo
• Flexible identities

5. Process

• Making a wordmark
• Designing a monogram
• Creating an icon
• Combining wordmarks, monograms, and icons

6. Visual System

• The color palette
• Making a color palette
• Typography
• Images
• Patterns
• Presentation
• Presenting tips

7. Handoff

• The standards manual, part 1
• The standards manual, part 2
• Brand vision book
• File handoff

Conclusion

• Next steps