Blue Ocean Shift: Beyond Competing (Blinkist Summary)

Learn how to steer your organization away from fierce competition and toward a new, less crowded market. In this audiobook summary, get tips for navigating to new opportunities.

Introduction

• Venture out

1. Blue Ocean Shift: Beyond Competing

• Transcend competition
• Specific ways new markets are created
• Four traits of a blue ocean strategist
• Human element
• Assess your situation
• Plot your competitive value
• Chart customer experience
• Uncover vast opportunities
• Develop your blue ocean option
• Select your best blue ocean option

Conclusion

• Final summary