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Blue Ocean Shift: Beyond Competing (Blinkist Summary)

Offered By: LinkedIn Learning

Tags

Blue Ocean Strategy Courses Strategic Planning Courses Competitive Advantage Courses Business Innovation Courses Customer Experience Courses

Course Description

Overview

Learn how to steer your organization away from fierce competition and toward a new, less crowded market. In this audiobook summary, get tips for navigating to new opportunities.

Syllabus

Introduction
  • Venture out
1. Blue Ocean Shift: Beyond Competing
  • Transcend competition
  • Specific ways new markets are created
  • Four traits of a blue ocean strategist
  • Human element
  • Assess your situation
  • Plot your competitive value
  • Chart customer experience
  • Uncover vast opportunities
  • Develop your blue ocean option
  • Select your best blue ocean option
Conclusion
  • Final summary

Taught by

Blinkist

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