Become Your Own Boss

Learn how to launch a small business—especially while you're still working—with lessons from one of the country's leading small business experts.

Introduction

• Become your own boss

1. Deciding to Take the Leap into Starting Your Business

• The astounding small business landscape
• My story
• What do you need to get started in business?

2. What Do You Need Personally

• Partner and family buy-in
• Must haves, good habits: Your kitchen cabinet of advisors

3. Finding and Evaluating Good Business Ideas

• Buying an existing business and internet businesses
• Sell what you know and what you love
• Franchise businesses
• How to evaluate your business idea

4. Do You Have a Life Plan?

• Your key considerations

5. How Are You Going to Pay for Your Business?

• Your three piles of money
• Three methods for beating down your bills and debt

6. Essentials of Being an Entrepreneur

• What are the elements of a business?
• Entrepreneurial skills
• Doing it all: Jobs within your job as an entrepreneur

7. Marketing and Beyond

• Developing your marketing plan
• The five Ps: Product and price
• The five Ps: Placement and promotion
• The missing P: Profit

8. Develop Your Business Plan

• Business plan tools

9. Launch While Working

• Start your business as a side hustle first
• Final thoughts