Become an Online Marketing Manager

Online marketing managers play a crucial role in developing and implementing an organization's digital marketing strategy. Learn the vital skills and tactical know-how to begin to develop and implement a strategy that can help take your organization to the next level.

• Discover online marketing best practices.
• Learn how to use the latest tools to implement your strategy.
• Explore advertising on popular social media platforms.

• Course 1: Digital Marketing Foundations
• Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times.
• Course 2: Growth Hacking Foundations
• Grow your business with growth hacking. Learn growth hacking techniques to generate new ideas and accelerate sales and customer acquisition.
• Course 3: Advanced Branding
• Branding shouldn't be an afterthought. Learn how to build and maintain a more competitive company identity with these advanced branding strategies.
• Course 4: SEO Foundations
• Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.
• Course 5: Social Media Marketing Foundations
• Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty.
• Course 6: Email and Newsletter Marketing Foundations
• Add email to your marketing mix. Get strategies, tips, and expert training to create email marketing campaigns that engage and convert.
• Course 7: Google Universal Analytics Essential Training (2020)
• Find out how your website is performing using Google Analytics. Discover how to use this leading analytics tool to track, analyze, and report on site visits and marketing goals.
• Course 8: Google Ads Essential Training
• Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords), the industry-leading PPC platform.
• Course 9: Advertising on Facebook
• Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.
• Course 10: Advertising on Twitter
• Learn how to advertise your products and services on Twitter. Find out how to create campaigns, target audiences, define your budget, and schedule and manage tweets.
• Course 11: Sketch for UX Design
• Learn how to build compelling user experiences with Sketch, the popular UX design tool. Find out how to create wireframes, interactive prototypes, and more.