Become a Social Media Advertising Specialist

Social media has become a critical part of how most successful organizations engage with potential customers. As a result, social media advertising specialists have become an extremely vital part of a marketing department. Get the skills you need to become a specialist in this exciting field.

• Discover important concepts in modern online marketing.
• Identify the most appropriate platform for your strategy.
• Craft and execute an advertising plan.

• Course 1: Social Media Marketing Foundations
• Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty.
• Course 2: Branding Foundations
• Lay the foundations for a successful brand. Learn how to develop and launch a brand and measure its success.
• Course 3: Advertising on Facebook
• Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.
• Course 4: Advertising on Twitter
• Learn how to advertise your products and services on Twitter. Find out how to create campaigns, target audiences, define your budget, and schedule and manage tweets.
• Course 5: Advertising on Instagram
• Learn the basics of creating, running, measuring, and tracking ads on Instagram using Facebook Ads Manager.
• Course 6: Advertising on Pinterest
• Harness the power of the promoted pin. Learn how to create effective, engaging pins and winning campaigns on Pinterest, as well as track conversions and audience engagement.
• Course 7: Advertising on YouTube
• Learn how to use YouTube for advertising. Get tips for creating engaging videos, building effective ad campaigns, targeting specific audiences, and more.
• Course 8: Ideation for Marketers
• Learn how to generate fresh, exciting marketing ideas. Discover over a dozen ideation and brainstorming techniques you can use to transform thoughts into strategies and solutions.
• Course 9: Advanced Branding
• Branding shouldn't be an afterthought. Learn how to build and maintain a more competitive company identity with these advanced branding strategies.
• Course 10: Marketing Foundations: Integrated Marketing Strategies
• Use brand choreography—a seven-step integrated marketing framework—to market to customers across multiple channels: traditional, digital, and social media.