Become a Marketing Specialist

No matter how innovative a company's product is, marketers are a must to get the product in front of the right potential customers. Establish the knowledge you need to become a marketing specialist, and get ready to enter an exciting and fast-paced world with a solid knowledge of best practices and strategies.

• Discover the most important marketing concepts.
• Explore your company's unique position.
• Analyze potential customers and plan to effectively get your message in front of them.

• Course 1: Marketing Foundations
• Learn the foundational elements of any successful marketing endeavor. Find out how to develop, implement, and measure an effective marketing strategy.
• Course 2: Branding Foundations
• Lay the foundations for a successful brand. Learn how to develop and launch a brand and measure its success.
• Course 3: Marketing Foundations: Competitive Market Analysis
• Learn how to conduct a competitive analysis to gain insight into your competitors, as well as to identify your own competitive edge in the marketplace.
• Course 4: Advanced Branding
• Branding shouldn't be an afterthought. Learn how to build and maintain a more competitive company identity with these advanced branding strategies.
• Course 5: Marketing Foundations: Value Proposition Development
• Discover how to craft an exceptional value proposition. Learn about its importance, components for creating a great one, your perceived costs, and more.
• Course 6: Marketing Foundations: Consumer Behavior
• Great marketers know how their customers think and act. Learn to track and understand consumer behavior so you can develop better marketing plans.
• Course 7: Marketing Foundations: Customer Decision Journey
• Create an insight-driven relationship between your customers and brand. Use the decision journey to create buyer personas and messaging to inspire customers when it matters most.
• Course 8: Marketing Foundations: The Marketing Funnel
• Learn how the marketing funnel works. Use the funnel to explore the customer's journey on the path to purchase, and create more effective marketing campaigns.
• Course 9: Ideation for Marketers
• Learn how to generate fresh, exciting marketing ideas. Discover over a dozen ideation and brainstorming techniques you can use to transform thoughts into strategies and solutions.
• Course 10: Marketing Foundations: Integrated Marketing Strategies
• Use brand choreography—a seven-step integrated marketing framework—to market to customers across multiple channels: traditional, digital, and social media.
• Course 11: Project Management Simplified
• Learn the basic project management skills you need to succeed as a business professional.
• Course 12: Learning to Write Marketing Copy
• Learn how to craft compelling marketing copy to engage with your customers.
• Course 13: Growth Hacking Foundations
• Grow your business with growth hacking. Learn growth hacking techniques to generate new ideas and accelerate sales and customer acquisition.
• Course 14: Writing a Marketing Plan
• Learn how to write a solid marketing plan for your business.