Become a Marketing Specialist
Offered By: LinkedIn Learning
Course Description
Overview
No matter how innovative a company's product is, marketers are a must to get the product in front of the right potential customers. Establish the knowledge you need to become a marketing specialist, and get ready to enter an exciting and fast-paced world with a solid knowledge of best practices and strategies.
- Discover the most important marketing concepts.
- Explore your company's unique position.
- Analyze potential customers and plan to effectively get your message in front of them.
Syllabus
Courses under this program:
Course 1: Marketing Foundations
-Learn the foundational elements of any successful marketing endeavor. Find out how to develop, implement, and measure an effective marketing strategy.
Course 2: Branding Foundations
-Lay the foundations for a successful brand. Learn how to develop and launch a brand and measure its success.
Course 3: Marketing Foundations: Competitive Market Analysis
-Learn how to conduct a competitive analysis to gain insight into your competitors, as well as to identify your own competitive edge in the marketplace.
Course 4: Advanced Branding
-Branding shouldn't be an afterthought. Learn how to build and maintain a more competitive company identity with these advanced branding strategies.
Course 5: Marketing Foundations: Value Proposition Development
-Discover how to craft an exceptional value proposition. Learn about its importance, components for creating a great one, your perceived costs, and more.
Course 6: Marketing Foundations: Consumer Behavior
-Great marketers know how their customers think and act. Learn to track and understand consumer behavior so you can develop better marketing plans.
Course 7: Marketing Foundations: Customer Decision Journey
-Create an insight-driven relationship between your customers and brand. Use the decision journey to create buyer personas and messaging to inspire customers when it matters most.
Course 8: Marketing Foundations: The Marketing Funnel
-Learn how the marketing funnel works. Use the funnel to explore the customer's journey on the path to purchase, and create more effective marketing campaigns.
Course 9: Ideation for Marketers
-Learn how to generate fresh, exciting marketing ideas. Discover over a dozen ideation and brainstorming techniques you can use to transform thoughts into strategies and solutions.
Course 10: Marketing Foundations: Integrated Marketing Strategies
-Use brand choreography—a seven-step integrated marketing framework—to market to customers across multiple channels: traditional, digital, and social media.
Course 11: Project Management Simplified
-Learn the basic project management skills you need to succeed as a business professional.
Course 12: Learning to Write Marketing Copy
-Learn how to craft compelling marketing copy to engage with your customers.
Course 13: Growth Marketing Foundations
-Learn how to create an effective growth marketing plan for your company.
Course 14: Writing a Marketing Plan (2020)
-Learn how to write a solid marketing plan for your business.
Course 1: Marketing Foundations
-Learn the foundational elements of any successful marketing endeavor. Find out how to develop, implement, and measure an effective marketing strategy.
Course 2: Branding Foundations
-Lay the foundations for a successful brand. Learn how to develop and launch a brand and measure its success.
Course 3: Marketing Foundations: Competitive Market Analysis
-Learn how to conduct a competitive analysis to gain insight into your competitors, as well as to identify your own competitive edge in the marketplace.
Course 4: Advanced Branding
-Branding shouldn't be an afterthought. Learn how to build and maintain a more competitive company identity with these advanced branding strategies.
Course 5: Marketing Foundations: Value Proposition Development
-Discover how to craft an exceptional value proposition. Learn about its importance, components for creating a great one, your perceived costs, and more.
Course 6: Marketing Foundations: Consumer Behavior
-Great marketers know how their customers think and act. Learn to track and understand consumer behavior so you can develop better marketing plans.
Course 7: Marketing Foundations: Customer Decision Journey
-Create an insight-driven relationship between your customers and brand. Use the decision journey to create buyer personas and messaging to inspire customers when it matters most.
Course 8: Marketing Foundations: The Marketing Funnel
-Learn how the marketing funnel works. Use the funnel to explore the customer's journey on the path to purchase, and create more effective marketing campaigns.
Course 9: Ideation for Marketers
-Learn how to generate fresh, exciting marketing ideas. Discover over a dozen ideation and brainstorming techniques you can use to transform thoughts into strategies and solutions.
Course 10: Marketing Foundations: Integrated Marketing Strategies
-Use brand choreography—a seven-step integrated marketing framework—to market to customers across multiple channels: traditional, digital, and social media.
Course 11: Project Management Simplified
-Learn the basic project management skills you need to succeed as a business professional.
Course 12: Learning to Write Marketing Copy
-Learn how to craft compelling marketing copy to engage with your customers.
Course 13: Growth Marketing Foundations
-Learn how to create an effective growth marketing plan for your company.
Course 14: Writing a Marketing Plan (2020)
-Learn how to write a solid marketing plan for your business.
Courses
-
Branding shouldn't be an afterthought. Learn how to build and maintain a more competitive company identity with these advanced branding strategies.
-
Learn how to craft compelling marketing copy to engage with your customers.
-
Learn the basic project management skills you need to succeed as a business professional.
-
Learn how to write an effective marketing plan that drives your brand from an initial idea all the way to its successful implementation.
-
Learn how to generate fresh, exciting marketing ideas. Discover over a dozen ideation and brainstorming techniques you can use to transform thoughts into strategies and solutions.
-
Learn how to conduct a competitive analysis to gain insight into your competitors, as well as to identify your own competitive edge in the marketplace.
-
Create an insight-driven relationship between your customers and brand. Use the decision journey to create buyer personas and messaging to inspire customers when it matters most.
-
Use brand choreography—a seven-step integrated marketing framework—to market to customers across multiple channels: traditional, digital, and social media.
-
Learn how the marketing funnel works. Use the funnel to explore the customer's journey on the path to purchase, and create more effective marketing campaigns.
-
Discover how to craft an exceptional value proposition. Learn about its importance, components for creating a great one, your perceived costs, and more.
-
Lay the foundations for a successful brand. Learn how to develop and launch a brand and measure its success.
-
Learn how to create an effective growth marketing plan for your company.
-
Learn the foundational elements of any successful marketing endeavor. Find out how to develop, implement, and measure an effective marketing strategy.
-
Great marketers know how their customers think and act. Learn to track and understand consumer behavior so you can develop better marketing plans.
Taught by
Drew Boyd, Deirdre Breakenridge, Brad Batesole, Chris Goward, Dina Shapiro, Mark Burgess, Chris Croft and Ian Lurie
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