Become a Marketing Manager

Being a marketing manager means doing two jobs at once: ensuring the success of your team while creating the marketing strategy for your organization. Master these skills and ensure that you are prepared to lead your marketing team to success.

• Learn how to successfully manage a team of marketers.
• Create a growth-focused marketing strategy.
• Plan for future success.

• Course 1: Leading a Marketing Team
• Lead your marketing team to greatness: great campaigns, great collaborations, and great results. Find out how to succeed as a marketing manager and build your leadership skills.
• Course 2: Marketing Communications
• Learn how to research your marketing communication needs, craft a message that resonates with your audience, and figure out a marketing plan that works for your team.
• Course 3: Building Creative Organizations
• Get strategies for unleashing creativity, innovation, and resilience in your organization, both at an individual and structural level.
• Course 4: Ideation for Marketers
• Learn how to generate fresh, exciting marketing ideas. Discover over a dozen ideation and brainstorming techniques you can use to transform thoughts into strategies and solutions.
• Course 5: Brand and Marketing Integration
• Learn how to leverage the four types of brand and marketing integration—vertical, horizontal, external, and internal—to successfully reach all of your stakeholders.
• Course 6: Writing a Marketing Plan
• Learn how to write a solid marketing plan for your business.
• Course 7: Managing for Results
• Discover how to manage your team to deliver results and optimize execution and performance.
• Course 8: Growth Hacking Foundations
• Grow your business with growth hacking. Learn growth hacking techniques to generate new ideas and accelerate sales and customer acquisition.
• Course 9: Unlock Your Team's Creativity
• Discover tried-and-true techniques for unlocking creativity from yourself and your teams. Apply creativity to work challenges and identify opportunities for growth and innovation.
• Course 10: Designing Growth Strategies
• Businesses must grow to survive and thrive. Learn how to identify and capitalize on growth opportunities in your industry.
• Course 11: Building Your Marketing Technology Stack
• Learn how to strategically build your company's marketing technology (martech) stack.
• Course 12: Setting Business Unit Goals
• Learn how to set business goals for teams and individual employees, and link goals to strategy, financial results, and incentives.