Become a Digital Marketing Specialist

Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.

• Explore marketing channels like social media and email.
• Practice with hands-on training in Google Analytics and Ads.
• Design marketing materials using the Adobe suite.

• Course 1: Digital Marketing Foundations
• Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times.
• Course 2: Google Analytics 4 (GA4) Essential Training
• Google just released a complete rewrite of the world’s most popular analytics tool. Learn how to use it to track, analyze, and report on the online health of your business.
• Course 3: SEO Foundations
• Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.
• Course 4: Google Ads Essential Training
• Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords), the industry-leading PPC platform.
• Course 5: Content Marketing Foundations
• Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.
• Course 6: Social Media Marketing Foundations
• Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty.
• Course 7: Marketing on Facebook (2020)
• Learn how to use Facebook for marketing your business. Discover how to develop your brand and access new prospects and customers using Facebook pages, stories, offers, and more.
• Course 8: Marketing on Instagram
• Learn how to market your product or service on Instagram. Explore features and strategies that can help improve your online presence and boost sales using the popular social platform.
• Course 9: Social Media Marketing: Strategy and Optimization
• Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.
• Course 10: Email and Newsletter Marketing Foundations
• Add email to your marketing mix. Get strategies, tips, and expert training to create email marketing campaigns that engage and convert.
• Course 11: Introduction to Graphic Design
• Learn the concepts and software skills that you need to become a graphic designer. Learn about image editing, logo design, and layout in Photoshop, Illustrator, and InDesign.