YoVDO

Become a Design Business Owner

Offered By: LinkedIn Learning

Tags

Graphic Design Courses Entrepreneurship Courses Presentation Skills Courses Pricing Strategy Courses Freelancing Courses Business Planning Courses Self-Promotion Courses

Course Description

Overview

Ready to strike out on your own as a freelance designer, or build your own design studio from the ground up? This path will provide you with essential information, expert insights, and inspiration for running a design business.
  • Learn and apply best practices for starting a business.
  • Grow your business and maintain creativity
  • Discover how to manage your work using expert recommended best practices.

Syllabus

  • Course 1: Entrepreneurship Foundations
    • Learn the foundations of entrepreneurship and assess your potential to become a business owner.
  • Course 2: Running a Design Business: Freelancing
    • Provides tools and insights for self-employed designers just starting out.
  • Course 3: Running a Design Business: Starting Small
    • Transition your freelance design career into a small business, one step at a time.
  • Course 4: Creating a Business Plan
    • Looking to build a business or expand one you're already running? You need to write a business plan. Learn how to define your business, market, product, sales strategy, and more.
  • Course 5: Running a Design Business: Creative Briefs
    • Learn to write and use a creative brief for client-commissioned projects and ensure you have a roadmap for developing great design.
  • Course 6: Running a Design Business: Pricing and Estimating
    • Figure out what to charge for your design services, and learn how to set an hourly rate, create estimates, and make sure you get paid.
  • Course 7: Running a Design Business: Designer-Client Agreements
    • Learn to protect you and your client's interests and ensure a great creative design with a well-written contract.
  • Course 8: Running a Design Business: Presentation Skills
    • Convey your ideas with confidence and clarity to get the approval needed to move your project forward.
  • Course 9: Sales Secrets for Small Business
    • Get a simple three-step sales system (explore-present-act) that you can incorporate into your own small business to boost sales.
  • Course 10: Running a Design Business: Self Promotion
    • Learn how to promote your design business. Discover the various ways to use self-promotion, both analog and digital, to stand out in today's competitive marketplace.

Taught by

Kim Kaupe, Petrula VRONTIKIS, Petrula VRONTIKIS, Mike Figliuolo, Terry Lee Stone, Terry Lee Stone, Terry Lee Stone, Petrula VRONTIKIS, Dave Crenshaw and Sean Adams

Related Courses

Journalism, the future, and you!
Michigan State University via Coursera
Building Your Freelancing Career Capstone
California Institute of the Arts via Coursera
Create a project in Upwork
Coursera Project Network via Coursera
Ditch Your Day Job
CreativeLive
Worth It: Negotiation for Creatives
CreativeLive