B2B Marketing Foundations: Pricing Strategies

Offered By: LinkedIn Learning

Tags

Pricing Strategy Courses Stakeholder Analysis Courses Contracts Courses B2B Marketing Courses

Course Description

Overview

Learn effective pricing strategies for marketing business-to-business (B2B) products and services.

Syllabus

Introduction

How to be successful at B2B pricing

1. The Foundations of B2B Pricing

How to approach B2B pricing effectively
Outlining the B2B pricing process: Five steps

2. How to Map B2B Pricing Principles

Defining price, cost, and value in B2B pricing
How to map value in B2B pricing
Defining stakeholders and their role in B2B pricing

3. How to Navigate the B2B Pricing Process

Linking your marketing and pricing strategy
How to communicate your B2B price
How to create pricing tiers

4. How to Leverage B2B Pricing Techniques

How to approach tenders and contracts in B2B pricing
Managing tenders and contracts in B2B pricing
How to manage B2B price competition

Conclusion

Creating a B2B pricing competency

Taught by

Drew Boyd

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