B2B Marketing Foundations: Pricing Strategies

Learn effective pricing strategies for marketing business-to-business (B2B) products and services.

Introduction

• How to be successful at B2B pricing

1. The Foundations of B2B Pricing

• How to approach B2B pricing effectively
• Outlining the B2B pricing process: Five steps

2. How to Map B2B Pricing Principles

• Defining price, cost, and value in B2B pricing
• How to map value in B2B pricing
• Defining stakeholders and their role in B2B pricing

3. How to Navigate the B2B Pricing Process

• Linking your marketing and pricing strategy
• How to communicate your B2B price
• How to create pricing tiers

4. How to Leverage B2B Pricing Techniques

• How to approach tenders and contracts in B2B pricing
• Managing tenders and contracts in B2B pricing
• How to manage B2B price competition

Conclusion

• Creating a B2B pricing competency