B2B Go-to-Market Strategy: How to Transform Your Business

Gain a practical B2B Go-to-market playbook to help you align your teams with a common goal.

Introduction

• How to build your go-to-market process

1. Mapping a B2B Go-to-Market Process

• Navigating GTM as a process
• Helping your CEO make better GTM decisions
• Defining your niche in B2B GTM
• Justifying the role of RevOps for GTM
• Valuing customer retention in your GTM model
• Mapping GTM strategy to the customer buying experience
• Elevating customer voice in your GTM strategy
• Aligning stakeholders in your GTM strategy

2. Using a B2B Go-to-Market Strategy for Growth

• Using a GTM growth framework for your B2B business
• Identifying your ideal customer profile (ICP)
• How to operate your business more effectively
• Getting ready to scale your B2B business
• Finding the best path to grow your B2B business

Conclusion

• Refining your GTM strategy