B2B Foundations: Social Media Marketing

Learn how to use social media for business-to-business (B2B) marketing.

Introduction

• Build your B2B brand with social media

1. B2B Marketing

• Introduction to B2B marketing
• The B2B customer
• The benefits of social media for business

2. Social Media Platforms for B2B Marketing

• How to choose which social media platforms to use for your business
• LinkedIn for B2B social media marketing
• Facebook for B2B social media marketing
• Instagram for B2B social media marketing
• Twitter for B2B social media marketing

3. Using Social Media for B2B Marketing

• Generating awareness for your business with social media
• Engaging and nurturing business audiences with social media
• Using social media search to find new business prospects
• Using Facebook and LinkedIn groups to find new business opportunities

4. The Importance of Content for B2B Social Media Marketing

• The importance of content for B2B social media marketing
• Defining the key messages for your B2B social media marketing content
• Creating a social media content calendar for your business
• The importance of thought leadership content to B2B social media marketing
• The anatomy of great B2B social media content
• Mistakes to avoid when creating content for B2B social media

5. B2B Social Media Marketing Best Practice

• The importance of social media listening for B2B marketing
• B2B social media marketing best practices

6. Management Tools to Help with B2B Social Media Marketing

• Managing the potential risks of B2B social media marketing
• Tools to help manage B2B social media marketing

7. Measuring Your Success with B2B Social Media Marketing

• Setting SMART objectives for social media
• How to measure social media marketing ROI
• Tools to help measure success in B2B social media marketing

Conclusion

• Build a business case for social media