Artificial Intelligence and Business Strategy

Offered By: LinkedIn Learning

Tags

Artificial Intelligence Courses Machine Learning Courses Operations Management Courses Market Research Courses Business Strategy Courses Competitive Advantage Courses Market Segmentation Courses Supply Chain Management Courses Data Pipelines Courses

Course Description

Overview

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Learn how deploying AI tools can boost your company’s competitive advantage and help you leapfrog over your competition.

Syllabus

Introduction

Deploying AI for your competitive advantage

1. Introduction to AI

What is Artificial Intelligence?
A brief history of AI and its likely future
How Google deploys AI to create user value

2. Making the Company an AI Machine

Building a robust data pipeline
Different types of machine learning algorithms
Training an AI model

3. Deploying AI to Create ONSTAGE Advantage

Using AI for deeper market research
Using AI for hyper market segmentation
Using AI to drive product innovation

4. Deploying AI to Create BACKSTAGE Advantage

Using AI for managing the supply chain network
Using AI for managing internal operations
Using AI for human resource management

5. The Ethics of AI and Data

Decision-Making by machines: Moral dilemmas
Guarding against the risks of algorithmic bias
Mitigating AI’s possible negative impact on jobs

6. From Ideas to Actions

From ideas to actions

Taught by

Anil Gupta and Haiyan Wang

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