Analyzing Sales Competitors

Offered By: LinkedIn Learning

Tags

Competitive Analysis Courses Business Intelligence Courses Market Research Courses

Course Description

Overview

Increase sales by knowing the competition. Learn how to evaluate sales competitors with these smart sales strategies.

Syllabus

Introduction

Sales strategy: How to analyze your competition

1. Getting Started in Your Competitive Analysis

Identifying your sales competitors
Being objective in your competitor analysis
Performing an honest side-by-side competitor evaluation

2. Best Practices in Your Competitive Analysis

Staying current on your competition
Recognizing your competitor's strengths

3. How to Collect Competitor Insight

Reviewing competitor marketing collateral
Assessing competitor marketing messages
Getting insights from former employees
Don't get caught up

Conclusion

Keeping the right sales mindset

Taught by

Jeff Bloomfield

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