Aligning Sales and Marketing

Offered By: LinkedIn Learning

Tags

Sales Courses Teamwork Courses Business Growth Courses

Course Description

Overview

End the conflict between sales and marketing. Learn how to align your teams to optimize business and achieve serious growth.

Syllabus

Introduction

Sales and marketing alignment

1. The War between Sales and Marketing

The blame game
There is no "and" in sales and marketing
Communication and ownership

2. Types of Relationships

Undefined relationship
Defined relationship
Aligned relationship
Integrated relationship

3. Communication Is Key

Cascading communication
Joint assignments
Feedback loops

4. Sales and Marketing Integration Checklist

The sales and marketing alignment checklist

5. Define Winning

Shared revenue targets
Integrated metrics
Celebrate the wins

Conclusion

Next steps

Taught by

Marcus Murphy

Related Courses

Entrepreneurship
Taylor's University via OpenLearning مقدمة في علم التسويق
King Fahd University of Petroleum and Minerals via Rwaq (رواق) Negotiation and Conflict Resolution
Open2Study Facilitating ERPsim: Running Successful Business Simulation Games with ERPsim (Partner Course)
HEC Montréal via SAP Learning Inglés Empresarial: el márketing y ventas
Arizona State University via Coursera