YoVDO

Agile Rebranding

Offered By: LinkedIn Learning

Tags

Brand Management Courses Marketing Courses Design Thinking Courses Stakeholder Management Courses Brand Positioning Courses Brand Identity Courses Customer Experience Courses

Course Description

Overview

Learn how to perform an agile, nimble rebrand. Update your brand quickly, evolve with your customers, and stay relevant. Avoid traditional rebrands that are expensive and slow.

Syllabus

Introduction
  • Agile branding is the new normal
1. Deciding What to Rebrand
  • Understanding why rebranding is important
  • Define success for your rebrand
  • When not to rebrand
  • Define ideal target audience
  • Recognize subjectivity in branding
2. Develop Your Brand Point of View
  • Develop a spiky point of view
  • Drawing customers in vs. getting them to stay
  • Visceral reaction and first impressions
  • Turn bugs into features
  • Stand out in your category
3. Implementing Your Rebrand
  • Effectively work with designers
  • Create cohesiveness across channels
  • Secure buy-in from stakeholders
  • Tighten feedback loops
Conclusion
  • Keeping your branding relevant over time

Taught by

Wes Kao

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