Agile Rebranding

Learn how to perform an agile, nimble rebrand. Update your brand quickly, evolve with your customers, and stay relevant. Avoid traditional rebrands that are expensive and slow.

Introduction

• Agile branding is the new normal

1. Deciding What to Rebrand

• Understanding why rebranding is important
• Define success for your rebrand
• When not to rebrand
• Define ideal target audience
• Recognize subjectivity in branding

2. Develop Your Brand Point of View

• Develop a spiky point of view
• Drawing customers in vs. getting them to stay
• Visceral reaction and first impressions
• Turn bugs into features
• Stand out in your category

3. Implementing Your Rebrand

• Effectively work with designers
• Create cohesiveness across channels
• Secure buy-in from stakeholders
• Tighten feedback loops

Conclusion

• Keeping your branding relevant over time