YoVDO

Agile Marketing Foundations

Offered By: LinkedIn Learning

Tags

Marketing Analytics Courses Scrum Courses Market Research Courses Predictive Analytics Courses Sprint Planning Courses

Course Description

Overview

Learn about the key principles of agile marketing, and discover how to leverage this approach in your own organization.

Syllabus

Introduction
  • The impact of agile on marketing
1. The Agile Marketing Playbook
  • The agile marketing playbook
  • Triangulated vs. circular workflows
  • Strategy
  • Implementation
  • Validation
  • Core values of agile marketing
2. Citizen Data Scientists and Agile Marketing
  • Data's role in marketing
  • Analytics for agile marketing
  • The types of marketing data
  • Market research data
  • Marketing performance data
  • Predictive analytics
  • Practices for data success
  • Data-first marketing
3. Agile Marketing Team
  • Team composition
  • Scrum master
  • Marketing program owner
  • The war room
4. Agile Marketing Tools
  • The backlog
  • The sprint plan
  • The retrospective
  • The agile marketing roadmap
Conclusion
  • Adapting to change with agile

Taught by

Chris DallaVilla

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