Advertising on YouTube

Learn how to use YouTube for advertising. Get tips for creating engaging videos, building effective ad campaigns, targeting specific audiences, and more.

Introduction

• Grab attention on YouTube

1.The Basics of YouTube Advertising

• Discover the YouTube advertisement process
• Access Google Ads
• Tips for creating engaging YouTube video ads
• Uploading your ad to YouTube

2. Creating a YouTube Video Ad

• Create a new YouTube ad campaign
• Create a new ad group for YouTube
• Create a new ad for YouTube
• Add payment info for YouTube ads
• Manage currently running ads on YouTube

3. Reviewing Google Ads Analytics

• Touring the overview page in Google Ads Analytics
• Create custom reports for Youtube ads
• Adjust YouTube ads based on analytics

4. Additional Considerations for YouTube Advertising

• Linking a YouTube account
• Conversion tracking in Google Ads

Conclusion

• Continue learning about advertising on YouTube