Advertising on Twitter
Offered By: LinkedIn Learning
Course Description
Overview
Learn how to advertise your products and services on Twitter. Find out how to create campaigns, target audiences, define your budget, and schedule and manage tweets.
Syllabus
Introduction
- Reach your audience with Twitter Ads
- An introduction to Twitter Ads
- Twitter Ad campaign types
- Basic advertising terminology
- How to craft a powerful profile
- Define and target your audience
- Set up your advertising account
- Navigate the interface
- Demographic targeting: Geotargeting
- Keyword targeting
- Interest targeting
- Tailored Audiences
- Device-based targeting
- Follower look-alike
- Set up budgets
- Decide on your bids
- Set up a campaign
- Set your bid and budget
- Select your audience: Targeting
- Choose your creatives
- Review your campaign
- Manage tweets
- Cards library
- Twitter Media Studio
- Review your campaign reports
- Tweet activity
- Video activity
- Next steps
Taught by
Megan Adams
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