YoVDO

Advertising on Twitter

Offered By: LinkedIn Learning

Tags

Twitter Marketing Courses Budget Management Courses Campaign Management Courses Audience Targeting Courses Bidding Strategy Courses Twitter Advertising Courses

Course Description

Overview

Learn how to advertise your products and services on Twitter. Find out how to create campaigns, target audiences, define your budget, and schedule and manage tweets.

Syllabus

Introduction
  • Reach your audience with Twitter Ads
1. Get Started Advertising on Twitter
  • An introduction to Twitter Ads
  • Twitter Ad campaign types
  • Basic advertising terminology
2. Prepare for Success
  • How to craft a powerful profile
  • Define and target your audience
3. Foundations of Twitter Ads
  • Set up your advertising account
  • Navigate the interface
4. Basic Targeting Methods
  • Demographic targeting: Geotargeting
  • Keyword targeting
  • Interest targeting
5. Advanced Targeting Methods
  • Tailored Audiences
  • Device-based targeting
  • Follower look-alike
6. Bidding Configuration
  • Set up budgets
  • Decide on your bids
7. Create a Campaign
  • Set up a campaign
  • Set your bid and budget
  • Select your audience: Targeting
  • Choose your creatives
  • Review your campaign
8. Managing Creative
  • Manage tweets
  • Cards library
  • Twitter Media Studio
9. Reviewing Your Analytics
  • Review your campaign reports
  • Tweet activity
  • Video activity
Conclusion
  • Next steps

Taught by

Megan Adams

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