Advertising on TikTok

Offered By: LinkedIn Learning

Tags

TikTok Marketing Courses Digital Marketing Courses Social Media Marketing Courses Budget Management Courses Content Creation Courses Target Audience Analysis Courses

Course Description

Overview

Learn how to set-up, run, and analyze advertising campaigns on TikTok.

Syllabus

Introduction

Reach your audience with TikTok ads

1. Getting Started with TikTok Advertising

How to navigate TikTok Ads Manager
Understand the TikTok ads structure
How to create a web pixel in TikTok and track events

2. How to Create a TikTok Ad Campaign

How to navigate TikTok campaign settings
How to set up an ad group in TikTok
How to define your location targeting in TikTok
How to select your target audience in TikTok
How to define your TikTok ad budget and schedule
How to create your TikTok ads
Find ideas and inspiration for your creatives

3. How to Create a TikTok Instant Form

How to create a TikTok collections ad
How to create a TikTok Instant Page
How to create a TikTok Instant Form

4. How to Measure Ad Success on TikTok

How to monitor your TikTok ads campaign results
How to create and manage reports

Taught by

Lucas Ertola

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