Advertising on Pinterest

Offered By: LinkedIn Learning

Course Description

Overview

Harness the power of the promoted pin. Learn how to create effective, engaging pins and winning campaigns on Pinterest, as well as track conversions and audience engagement.

Syllabus

Introduction

Get attention on Pinterest

1. Pinterest Ads Basics

An overview of advertising on Pinterest
Create a Pinterest business account

2. Create a Pin to Promote

Tips for creating engaging pins
Pinterest ads standards and specs
Upload your pin to Pinterest

3. Create a Campaign in Pinterest Ads

Select campaign goals
Target and ad group details
Select a pin and enter billing info
Manage and edit ads

4. Review Pinterest Ads Analytics

Review audience insights
Pinterest ads metrics and concepts
Find value in Pinterest Analytics
Track conversions on your website

Conclusion

Next steps

Taught by

Anson Alexander

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