YoVDO

Advertising on LinkedIn

Offered By: LinkedIn Learning

Tags

LinkedIn Marketing Courses Digital Marketing Courses Budget Management Courses Audience Targeting Courses Bidding Strategy Courses

Course Description

Overview

Learn about advertising on LinkedIn. Get acquainted with the platform’s capabilities, as well as how to prepare a strategy for creating effective and profitable ads on LinkedIn.

Syllabus

Introduction
  • The value of LinkedIn ads
  • Make Linkedin ads work for you
  • Where LinkedIn ads fits in the digital marketing ecosystem
  • Who should and shouldn't advertise on LinkedIn
1. Set Yourself Up for Success
  • Time to get started
  • Page access
  • Ads access
  • Install your Insight Tag
  • Get familiar with the Business Manager dashboard
2. LinkedIn's Advertising Capabilities
  • Identify advertising capabilities
  • Understand the advantages of ad units
  • Use Sponsored Content
  • Use text ads
  • Use dynamic ads
  • Use Sponsored Messaging
  • Video ads
  • Carousel ads
  • Lead Gen Forms
  • Event ads
3. Preparing Your AMO
  • The three pillars of social ads (bring your AMO)
  • Audience targeting
  • Create your message
  • Develop a persuasive offer
4. The Nitty-Gritty
  • Define your account structure
  • Select objectives
  • Targeting
  • Bidding and budgeting strategy
  • Retargeting strategy
  • Set up retargeting
5. Making It Effective
  • Analytics, tracking, and attribution
  • Reporting
  • Benchmarking
  • Analyze performance
Conclusion
  • Learn and level up

Taught by

AJ Wilcox

Related Courses

Facebook Ads: Cómo utilizar el poder de la publicidad en Facebook
Galileo University via edX
2024 Google Ads (AdWords) Course - From Beginner to PRO
Udemy
Real Estate and Architectural Photography
CreativeLive
2023 Google Ads Training (AdWords): Paid Search (PPC) Ads
Udemy
Digital Marketing | The Complete Google Ads Masterclass (Former Google AdWords)
Skillshare