Advertising on LinkedIn

Learn about advertising on LinkedIn. Get acquainted with the platform’s capabilities, as well as how to prepare a strategy for creating effective and profitable ads on LinkedIn.

Introduction

• The value of LinkedIn ads
• Make Linkedin ads work for you
• Where LinkedIn ads fits in the digital marketing ecosystem
• Who should and shouldn't advertise on LinkedIn

1. Set Yourself Up for Success

• Time to get started
• Page access
• Ads access
• Install your Insight Tag
• Get familiar with the Business Manager dashboard

2. LinkedIn's Advertising Capabilities

• Identify advertising capabilities
• Understand the advantages of ad units
• Use Sponsored Content
• Use text ads
• Use dynamic ads
• Use Sponsored Messaging
• Video ads
• Carousel ads
• Lead Gen Forms
• Event ads

3. Preparing Your AMO

• The three pillars of social ads (bring your AMO)
• Audience targeting
• Create your message
• Develop a persuasive offer

4. The Nitty-Gritty

• Define your account structure
• Select objectives
• Targeting
• Bidding and budgeting strategy
• Retargeting strategy
• Set up retargeting

5. Making It Effective

• Analytics, tracking, and attribution
• Reporting
• Benchmarking
• Analyze performance

Conclusion

• Learn and level up