Advertising on Instagram

Offered By: LinkedIn Learning

Tags

Facebook Marketing Courses Content Creation Courses

Course Description

Overview

Learn the basics of creating, running, measuring, and tracking ads on Instagram using Facebook Ads Manager.

Syllabus

Introduction

Leverage Instagram advertising for your business

1. Instagram Advertising Basics

Overview of advertising on Instagram
Create an Instagram professional account
Introduction to Facebook Ads Manager

2. Create Content to Advertise on Instagram

Instagram advertising placement options and specs
Instagram ad design tools
Tips for creating engaging content

3. Create Ads for Instagram

Create an Instagram ad campaign
Create an ad set and configure placements
Upload an ad creative for Instagram
Create Instagram ads with saved audiences
Advertising with Instant Experience
Advertising with promoted posts

4. Review Instagram Advertising Analytics

Important metrics and concepts for Instagram ads
Interpret data in Facebook Ads Manager
Create custom reports for Facebook Ads Manager
Adjustments based on ad performance

Conclusion

Additional resources for advertising on Instagram

Taught by

Anson Alexander

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