Advertising on Instagram

Offered By: LinkedIn Learning

Tags

Instagram Courses Digital Marketing Courses Content Creation Courses Social Media Advertising Courses

Course Description

Overview

Learn the fundamentals of advertising on Instagram with Meta Ads Manager in this course suited for all professionals, including small business.

Syllabus

Introduction

Leverage Instagram advertising for your business

1. Instagram Advertising Basics

Overview of advertising on Instagram
Create an Instagram business account
Introduction to Meta Ads Manager

2. Create Content to Advertise on Instagram

Instagram advertising placement options and specs
Instagram ad design tools
Tips for creating engaging content

3. Create Ads for Instagram

Create an Instagram ad campaign
Create an ad set and configure placements
Upload an ad creative for Instagram
Create Instagram ads with saved audiences
Advertising with Instant Experience
Advertising with boosted posts

4. Review Instagram Advertising Analytics

Important metrics and concepts for Instagram ads
Interpret data in Meta Ads Manager
Create custom reports for Meta Ads Manager
Adjustments based on Ads performance

Conclusion

Additional resources for advertising on Instagram

Taught by

Anson Alexander

Related Courses

Digital Media Analytics: Paid Media
Purdue University via FutureLearn Цифровой маркетинг и социальные сети
St. Petersburg State Polytechnic University via Coursera Social Media Advertising
University of Colorado Boulder via Coursera Introduction to Digital Advertising
University of Colorado Boulder via Coursera Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising
University of Colorado Boulder via Coursera