Advertising on Facebook: Advanced

Explore advanced techniques for advertising on Facebook, including how to manage multiple campaigns, use tags, create custom audiences and ads, and use retargeting tools.

Introduction

• Increase sales with Facebook

1. Business Manager

• Get started with Facebook Business Manager
• How to navigate Facebook Business Manager
• Set up roles and permissions

2. Manage Ads and Campaigns

• Create ads and campaigns
• Manage ads and campaigns in bulk
• Manage campaigns in bulk with Excel
• Organize campaigns

3. Facebook Pixel

• Work with the Facebook Pixel
• Optimize for conversions
• Analytics

4. Custom Audiences

• Custom audiences in Facebook Ads Manager
• Custom audiences with web traffic
• Create a lookalike audience

5. Advanced Advertising Techniques

• Split testing on Facebook using Test and Learn
• How to retarget on Facebook
• Dynamic ads

Conclusion

• Next steps