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Advertising Foundations

Offered By: LinkedIn Learning

Tags

Advertising Courses Digital Marketing Courses Public Relations Courses Content Strategy Courses Marketing Analytics Courses Audience Targeting Courses

Course Description

Overview

Learn how to build your advertising plan with training from former NYC ad executive Jane Barratt.

Syllabus

Introduction
  • Advertising foundations
1. The Basics of Advertising
  • The ad cycle
  • Defining an audience
  • Setting objectives
  • Creating an advertising strategy
  • Crafting an advertising message
  • Producing an ad
  • Placing an ad
  • Writing a brief
2. Creating a Minimum Viable Plan
  • Being where the customers are
  • Basic digital presence
  • Basic advertising presence
  • Mapping competitors
  • Basics of public relations
  • Content strategy
3. Working with Advertising Partners
  • The landscape of marketing providers
  • Research and strategy partners
  • Design, creative, and content partners
  • Production and digital development partners
  • Analytics and optimization partners
4. Advertising in Larger Corporations
  • Working with an agency
  • Next steps

Taught by

Jane Barratt

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