Advanced Typography: Transmedia

Learn about the future of typography in transmedia and mediatecture, which is changing the way designers develop and apply type to solve design challenges.

Introduction

• Welcome

1. Developing Transmedia Identities: New Ecosystems

• Dynamic identities for dynamic media
• Abbreviation strategies and naming systems
• Engaging the design process

2. Creating Transmedia Typography: Living Letterforms

• Exploring data-driven logotypes
• Creating generative typography
• Making reactive and dynamic wordmarks
• Spatializing letterforms

3. Applying Transmedia Typography: Emerging Habitats

• Materiality and print-based media
• Interactivity and screen-based media
• Emerging media and augmented environments
• Typography for scenography and spatial storytelling

4. Using Transmedia Technology: Maker Toolkit

• Tools and technology
• Prototyping and fabrication
• Video storytelling

5. Exploring Mediatecture: Commercial Applications

• Typographic mediatecture applications
• Future casting: Emerging media

Conclusion

• Transmedia alphabet