Advanced SEO: Search Factors

Offered By: LinkedIn Learning

Tags

Search Engine Optimization (SEO) Courses Keyword Research Courses Knowledge Graphs Courses

Course Description

Overview

Learn how SEO search factors impact how your content makes its way to your audience.

Syllabus

Introduction

Taking SEO to the next level
What you should know before watching this course

1. The Modern Search

Comparing search engines
How people use search
The sequence of user search queries

2. Search Intent

Categories of search queries
Characteristics of search queries
Intent-based keyword research

3. Google Search Intelligence

Evolution of Google SERPs
RankBrain and the future of search
RankBrain and machine learning
An updated keyword research strategy

4. Featured Snippets

What are Google featured snippets?
Featured snippet formats
Researching questions to secure snippets
Optimizing content

5. Search Features

What are Google Search features?
Rich results
Site features
Knowledge Graph cards

6. Search Operators

Search operators
Combined search operators

Conclusion

Next steps

Taught by

Brad Batesole

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