YoVDO

Advanced Product Marketing

Offered By: LinkedIn Learning

Tags

Product Marketing Courses Market Research Courses Personas Courses Competitive Positioning Courses

Course Description

Overview

Enrich your product marketing skill set. Learn how to collaborate with different stakeholders, define your audience, and create a go-to-market strategy.

Syllabus

Introduction
  • Next-level product marketing
  • What is advanced product marketing?
1. Product Marketing Research
  • Why product marketing needs research
  • Research design methodologies
  • Relationship with other researchers
  • Writing personas
2. Product Marketing Positioning
  • Competitive positioning
  • Relationship with product managers
3. Product Marketing Messaging
  • Building a brand house
  • Breaking down messaging types
4. Product Marketing: Go to Market
  • Determining market opportunities
  • Relationship with marketing
  • Completing a go-to-market plan
  • Agile marketing for product marketers
Conclusion
  • Next steps

Taught by

Jonathan Chang

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