Advanced Product Marketing

Enrich your product marketing skill set. Learn how to collaborate with different stakeholders, define your audience, and create a go-to-market strategy.

Introduction

• Next-level product marketing
• What is advanced product marketing?

1. Product Marketing Research

• Why product marketing needs research
• Research design methodologies
• Relationship with other researchers
• Writing personas

2. Product Marketing Positioning

• Competitive positioning
• Relationship with product managers

3. Product Marketing Messaging

• Building a brand house
• Breaking down messaging types

4. Product Marketing: Go to Market

• Determining market opportunities
• Relationship with marketing
• Completing a go-to-market plan
• Agile marketing for product marketers

Conclusion

• Next steps