Advanced Lead Generation
Offered By: LinkedIn Learning
Course Description
Overview
Learn how to align your sales and marketing approaches and generate enough leads to hit your business goals. Get actionable strategies for developing demand generation programs.
Syllabus
Introduction
- Create predictable demand for your organization
- Start with business objectives
- Build a simple funnel model
- Confirm goals and assumptions with sales
- Identify risk factors and pivot points
- Ideal customer profile
- Buyer personas
- Buying committee detail
- Buying journey development
- Commercial insights
- Messaging and content map
- Buying journey stages
- Developing offers
- Conversions and intent signals
- Interest follow-up planning
- Channel plan and mapping
- Sales enablement and coordination
- Evaluation and refinement
- This is only the beginning
Taught by
Matt Heinz
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