Advanced Google Analytics

Unlock the advanced capabilities of Google Analytics and take your skills to the next level.

Introduction

• Gain a better understanding of your data
• Explaining Universal Analytics

1. Measuring Data

• How data collection works
• How new vs. returning users work
• Tracking users with User ID

2. Views

• About views
• Create a measurement plan
• Adding a new view
• View settings
• View panel

3. Filters

• View filters
• Creating and managing filters
• Filter ordering
• Regular expressions (regex)

4. View Filters

• Create common predefined filters
• Create common exclude filters
• Create common include filters
• Create common case filters
• Create common search and replace filters
• Filter limitations

5. Events

• Anatomy of events
• Events flow reporting
• Measuring events
• Events vs. goals

6. Advanced Features

• Site search overview
• Site search setup
• Create custom dimensions
• Calculated metrics
• Custom channel groupings
• Custom content grouping
• Weighted sort
• Google Analytics debugger plugin

7. Segmentation

• Overview
• Explore and apply segments
• Create segments
• Apply multiple segments
• Analytics solutions gallery

Conclusion

• Get moving with Google Analytics