YoVDO

Advanced Google Ads

Offered By: LinkedIn Learning

Tags

Google Ads Courses Digital Marketing Courses Keyword Research Courses Campaign Management Courses

Course Description

Overview

Take your Google Ads expertise to the next level. Learn about everything from automation to competitive analysis using this popular pay-per-click (PPC) advertising platform.

Syllabus

Introduction
  • Getting the most out of Google Ads
  • What you should know
1. Google Ads Strategy
  • How to audit a Google Ads account
  • Building your keyword universe
  • The 80/20 rule and the long tail
  • Account structure tradeoffs
  • Ad copy tactics to try in your campaigns
  • Building a swipe file for creative ideas
  • Calculating how many A/B tests to run
2. Optimizing Google Ads Account Performance
  • Bid and budget optimization rules
  • Retargeting audience strategy
  • Automating negative keywords with AI
  • Dynamic text on landing pages
3. Tips for Working Efficiently with Google Ads
  • Using Google's native ad creative tools
  • Making changes with bulk sheets
  • Choosing an ad copy testing method
  • Using generative AI to automate ad copy
4. Using Automation in Google Ads
  • Applying automated rules
  • Running Google Ads scripts
  • Google Ads scripts you should be using
  • Google Looker Studio dashboards
5. Tracking Campaign Performance
  • Custom parameters in tracking templates
  • Tracking additional conversion events
  • Choosing an attribution model
  • Using third-party tracking tools
6. Other Google Channels
  • Optimizing Google Shopping campaigns
  • Getting started with Google Display Network
  • Running video ads on YouTube
Conclusion
  • Continuing learning Google Ads

Taught by

Michael Taylor

Related Courses

Online Advertising
Open2Study
Estrategia de social media para entidades sin ánimo de lucro
Universitat Abat Oliba CEU via Miríadax
Digital Marketing: Challenges and Insights
University of Southampton via FutureLearn
Digital Media and Marketing Principles
University of Illinois at Urbana-Champaign via Coursera
Digital Media and Marketing Strategies
University of Illinois at Urbana-Champaign via Coursera