Adobe Analytics Essential Training

Explore all the essentials of using Adobe Analytics for analysis, data visualization, and applying data to tables, graphs, visualizations, and more.

Introduction

• Solving business challenges with Adobe Analytics
• Key digital analytics concepts in Adobe Analytics
• Accessing your Adobe Analytics demo data

1. An Overview: Analysis Workspace in Adobe Analytics

• Building a project from the Analysis Workspace landing page
• Navigating the Analysis Workspace UI
• Applying Metrics to a Workspace project
• Using Dimensions for analysis
• Applying Segments to panels and tables
• Utilizing custom date ranges in your analyses

2. The Key Visualizations in Adobe Analytics

• Interacting with Freeform Tables in Workspace
• Creating line, bar, and stacked bar charts
• Building and analyzing a fallout visualization
• Analyzing the paths of visitors with Flow
• Applying time to analyses using Cohort Tables

3. Dissecting Adobe Analytics Panels in Analysis Workspace

• Assessing data with natural language in Quick Insights
• Discovering page information with the Page Summary panel
• Using machine learning in Segment Comparison
• Comprehending the Attribution panel
• Analyzing the Media panels
• Optimization data in the Adobe Analytics for Target panel

Conclusion

• Further hone your skills with Adobe Analytics