Adobe Analytics Essential Training

Offered By: LinkedIn Learning

Tags

Data Analysis Courses Data Visualization Courses Segmentation Courses Adobe Analytics Courses

Course Description

Overview

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Explore all the essentials of using Adobe Analytics for analysis, data visualization, and applying data to tables, graphs, visualizations, and more.

Syllabus

Introduction

Solving business challenges with Adobe Analytics
Key digital analytics concepts in Adobe Analytics
Accessing your Adobe Analytics demo data

1. An Overview: Analysis Workspace in Adobe Analytics

Building a project from the Analysis Workspace landing page
Navigating the Analysis Workspace UI
Applying Metrics to a Workspace project
Using Dimensions for analysis
Applying Segments to panels and tables
Utilizing custom date ranges in your analyses

2. The Key Visualizations in Adobe Analytics

Interacting with Freeform Tables in Workspace
Creating line, bar, and stacked bar charts
Building and analyzing a fallout visualization
Analyzing the paths of visitors with Flow
Applying time to analyses using Cohort Tables

3. Dissecting Adobe Analytics Panels in Analysis Workspace

Assessing data with natural language in Quick Insights
Discovering page information with the Page Summary panel
Using machine learning in Segment Comparison
Comprehending the Attribution panel
Analyzing the Media panels
Optimization data in the Adobe Analytics for Target panel

Conclusion

Further hone your skills with Adobe Analytics

Taught by

Eric Matisoff

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