A Crash Course in Writing Well: Learn to Write with More Style, Flair, and Impact

Learn ways to improve your writing skills from former Wall Street Journal editor Shani Raja.

1. The Fastest Way to Improve Your Writing

• How to quickly become an exceptional writer
• The best editors on the planet
• How to write with style, flair, and impact
• Proof of the power of stylish writing
• You, too, can be a standout writer
• A glimpse of the road ahead

2. The Way of the Elite Writer

• My own journey to writing mastery
• Do you truly have something worth saying?
• The importance of defining your purpose
• The five aspirations of an elite copywriter
• The two keys to effective communication
• The anatomy of content
• Obsessive attention to detail
• How to become more articulate and eloquent
• Two powerful writing frameworks

3. The Secret Sauce of Good Writing

• How I discovered the secret sauce
• The magic of simplicity
• How to make your writing tight
• How to make your writing plain
• How to make your writing straightforward
• The magic of clarity
• How to make your writing precise
• How to make your writing sharp
• How to make your writing specific
• The magic of elegance
• How to make your writing tidy
• How to make your writing graceful
• How to make your writing musical
• The magic of evocativeness
• How to make your writing varied
• How to make your writing forceful
• How to make your writing colorful

4. The Deep Editing Framework

• Editing with flair
• The content dimension of your writing
• The structure dimension of your writing
• The style dimension of your writing
• The presentation dimension of your writing
• PROJECT: My quick-smart editing system

5. The Road Ahead

• A glance in the rearview mirror
• The journey onward