A CEO’s Guide to a Career in Advertising and Marketing

Get a ready-to-use blueprint for building a successful career in advertising and marketing.

The Intentional Path

• The why of advertising
• My mentors and influencers
• Personal tools and tenets to live by
• Empathy and strength go hand in hand

1. Early Beginnings

• Choices that form your path
• Learning to think and experience
• Curate your path

2. A Career in Advertising and Marketing

• Getting hired
• Teamwork and standing out
• Finding a culture that’s right for you
• When is it time to move to a new position?
• Big, midsize, and smaller agencies
• Entrepreneurship within a large company

3. Creativity and Insights

• New business, new lessons
• Insight drives creativity
• Adaptability and data drive everything
• The value of relationships and partnerships
• The magic of Chicago and media

4. Advancing Women, Employees, and Communities

• Equality: See it and believe it at Starcom
• Moving careers forward
• Social good in marketing today
• Starcom Serves: Giving back

5. Fun Insights and Personal Life

• Hobbies to help you unwind
• Partnerships that matter

6. Fear and Success for This Millennial Generation

• Hard work
• Humor and pacing yourself
• The millennials will kill it