20 Rules for Visual Communication

Learn how to connect with a target audience by using practical strategies to harness the power of visual communication.

Introduction

• Welcome
• What you'll learn

1. The Why of Visual Communication

• What is visual communication?
• Rule 1: Embrace the environment
• Rule 2: Embrace the science
• Rule 3: Commit to quality

2. The Who of Visual Communication

• Rule 4: Your audience is everything
• Rule 5: Your brand is secondary
• Rule 6: Commit to one role
• Rule 7: Blank should blank blank
• Rule 8: Different problems have different solutions
• Rule 9: Choose the right tool for the job
• Rule 10: Never forget that people care less than goldfish

3. The "How" of Visual Communication

• Rule 11: Don't build the house before you have the blueprints
• Rule 12: Stand out at a party
• Rule 13: Always think about context
• Rule 14: Small visual cues have a large impact
• Rule 15: There's no gold at the end of the rainbow
• Rule 16: Good visual strategist practices
• Rule 17: Avoid the stigma of stock
• Rule 18: Don't always indulge in pie charts
• Rule 19: Don't let typography be your crutch
• Rule 20: Commit to the truth and prove it

Conclusion

• Rules can be broken
• Thank you