Learn Marketing Best Practices

Discover best practices for optimizing your marketing strategy by channel.

• Discover best practices to use when designing and sending an email.
• Learn to scale your marketing efforts using first-party data, templates, and automations.
• Build a successful digital advertising strategy with an audience-based approach.
• Listen to your social community, publish compelling content, and engage online.
• Connect your data, departments, and channels to deliver great 1-to-1 customer experiences.
• Take the consumer experience to the next level with real-time interaction management.
• Get data insights and grow your business with marketing intelligence.
• Use customer data to create personalized, engaging experiences.

• Email Marketing Strategies
• Craft Effective Marketing Emails
• Follow Legal Compliance Guidelines
• Improve Email Deliverability
• Acquire New Subscribers
• Engage Your Subscribers
• Marketing Automation Strategies
• Power Your Marketing with Email and First-Party Data
• Drive Productivity with Scheduled Automations
• Respond to Customers with Triggered Automations
• Reach Customers on Every Channel
• Digital Advertising Transformed with Customer Data
• Learn About Audience-First Digital Advertising
• Use Your Own Data to Acquire New Customers
• Use Advertising to Connect with Existing Customers
• Social Media Marketing & Engagement
• Analyze Social Media Conversations
• Publish Compelling Content on Social Media
• Engage Your Social Community
• Customer Journey Basics
• Understand the Connected Customer
• Get Started with Customer Journeys
• Execute Your Journey Strategy
• Consumer Interaction Management
• Understand the Consumer Experience
• Get Started with Consumer Experience Optimization
• Execute Your Consumer Experience Strategy
• Marketing Intelligence and Analytics
• Transform Your Analytics with Marketing Intelligence
• Use Marketing Intelligence to Grow Your Business
• Customer Data for Marketers
• Learn the Evolution of Marketing Data
• Explore Types of Customer Data
• Organize and Analyze Your Data