Launch Your Online Business

Learners who complete the course will: - gain an understanding of different business models - learn strategies for naming their business - create customer personas - create their brand identity - create their Unique Value Proposition and learn how to make their business stand out from their competitors - know every step needed to build their website including best practices - production do's and don'ts for copywriting, photography and video - have a pre-launch checklist and website maintenance - gain foundational knowledge of marketing and pr - create a Pitch Deck about their business that they can deliver to potential partners and investors

• Let’s Start with the Basics of an Online Business
• In this module, you will learn about defining your online business, opening a business bank account, the value of customers, branding your business and differentiating you from your competitors.
• A Deeper Dive into Creating an Online Business
• In this module, you will learn to create and launch a website for your online business.
• Preparing Your Online Business Launch
• In this module, you will explore the production end of developing and using a website, quality check your site, and look at metrics before launching your site.
• Successful Launch of Your Online Business. Now what?
• In this module, you will explore daily business operations and marketing strategies for long-term sustainability.