Introduction to Digital Transformation: Planning Your Digital Transformation Journey

Discover how to plan an organisation’s digital transformation journey

What should you consider when planning and executing an effective digital transformation?

On this two-week course, you’ll examine the key factors of a successful digital transformation strategy. From defining a clear scope and managing stakeholders to identifying the right type of transformation for your organisation and choosing your strategic approach, you’ll be guided through each component to ensure your digital transformation is a success.

Explore key factors you need to consider when planning a digital transformation strategy

You’ll learn the difference between digitisation, efficiency and effectiveness, improvements, and digital innovation, and discover what transformation looks like in different organisations. After considering different strategic approaches and reflecting on the opportunities and pitfalls of each, you’ll find out how to identify the right strategy for your organisation using planning frameworks and define the key stages of a transformation plan.

You’ll also explore the role of stakeholder management in driving success. You’ll investigate the importance of developing a shared understanding of what ‘digital’ means, consider the value of stakeholder mapping and management, and discover ways you can gain buy-in.

Develop essential skills required for the future work landscape

With practical training content created by The Open University in collaboration with experts at Target Internet, you’ll finish this course with the skills to successfully plan an organisation’s digital transformation journey.

This course is ideal for anyone who would like to develop their understanding and confidence in digital transformation. You don’t need any prior digital transformation knowledge to join, although any work experience will help contextualise and enhance your learning.

This course is delivered and explained in a way that’s suitable for beginners or those with some experience of digital transformation.

• Scoping and building a shared understanding
• Welcome to the course! 
• The scope of digital transformation 
• Aligning understanding of what digital means
• Stakeholder mapping and management  
• Week 1 review
• Your strategic approach to digital transformation
• Welcome to the week!
• Types of digital transformation
• Transforming culture
• Defining your strategic approach
• Week 2 review