Introduction to Digital Transformation: Digital Transformation in Perspective

Discover why digital transformation is key for organisational success

On this two-week course, you’ll explore what digital transformation is and what it means in practice, including what is driving the need for transformation and the factors that lead to its success.

You’ll investigate the different types of transformations that organisations can undertake, such as improving efficiency or customer experience, or radically rethinking products and services.

Examine the latest technological changes driving the need for transformation

Using case studies, you’ll explore what’s driving the fast-changing environment. You’ll learn about the latest technological changes and why many organisations struggle to implement them.

You’ll analyse various organisations that have succeeded or failed, identifying the challenges they faced when adapting or continuing to adapt to changing environments. You’ll discover why leadership and strategic planning are at the heart of successful transformations and why it’s essential to develop both capabilities and a culture to deliver ongoing change.

Learn with digital experts, Target Internet and The Open University

This course is designed by experts in digital transformation, Target Internet, who keep up to date with the latest trends. By the end, you’ll know what digital transformation is, why it impacts all kinds of organisations, and what factors lead to its success.

This course is ideal for anyone who would like to develop their understanding and confidence in digital transformation. You don’t need any prior digital transformation knowledge to join, although any work experience will help contextualise and enhance your learning.

This course is delivered and explained in a way that’s suitable for beginners or those with some experience of digital transformation.

• Digital transformation in perspective
• Welcome to the course!
• Defining digital transformation
• The technology catalyst for transformation
• Digital transformation in practice
• Week 1 review
• Digital transformation success and failure
• Welcome to the week!
• Why do digital transformations fail?
• What is a successful digital transformation?
• Digital transformation leadership and strategy
• Week 2 review