Introduction to Digital Marketing
Offered By: The Open University via FutureLearn
Course Description
Overview
Gain in-demand digital marketing skills to get ahead in a digital world
Build core digital marketing skills and knowledge to plan and implement first-class digital campaigns
Build core digital marketing skills and knowledge to plan and implement first-class digital campaigns
Syllabus
Courses under this program:
Course 1: Digital Marketing in Perspective
-Understand the role of digital marketing, latest trends, and how digital marketing can help you to achieve your objectives.
Course 2: Digital Marketing: Personas and User Journeys
-Understand and develop user personas and user journey maps to create highly effective digital marketing.
Course 3: Digital Marketing: Content Marketing
-Plan, create, and optimise content to drive your digital marketing objectives and successfully reach your target audience.
Course 4: Digital Marketing: Marketing Channel Objectives
-Learn how to set digital marketing channel objectives for effective campaigns that drive your digital marketing strategy.
Course 1: Digital Marketing in Perspective
-Understand the role of digital marketing, latest trends, and how digital marketing can help you to achieve your objectives.
Course 2: Digital Marketing: Personas and User Journeys
-Understand and develop user personas and user journey maps to create highly effective digital marketing.
Course 3: Digital Marketing: Content Marketing
-Plan, create, and optimise content to drive your digital marketing objectives and successfully reach your target audience.
Course 4: Digital Marketing: Marketing Channel Objectives
-Learn how to set digital marketing channel objectives for effective campaigns that drive your digital marketing strategy.
Taught by
Daniel Rowles
Tags
Related Courses
Online AdvertisingOpen2Study Estrategia de social media para entidades sin ánimo de lucro
Universitat Abat Oliba CEU via Miríadax Digital Marketing: Challenges and Insights
University of Southampton via FutureLearn Digital Media and Marketing Principles
University of Illinois at Urbana-Champaign via Coursera Digital Media and Marketing Strategies
University of Illinois at Urbana-Champaign via Coursera