International Marketing

Understand the international marketplace

Examine the key issues in international marketing, why they are important and how these should influence your marketing strategy.

Courses under this program:
Course 1: International Marketing: Definition and Strategy
-Get an introduction to international marketing and understand the motivations and strategies for businesses to go global.

Course 2: International Marketing: Cultural Factors
-Explore how culture impacts global marketing and develop your knowledge of culture to implement into your market entry strategy.

Course 3: International Marketing: Selection and Market Entry Strategies
-Investigate the various methods of market selection and entry strategies, and explore the issues around internationalisation.

Course 4: International Marketing: Product Adaptation vs Standardisation
-Investigate the strengths and weaknesses of standardisation vs adaptation as global marketing strategies.

Course 5: International Marketing: Challenges and Opportunities
-Explore the trends and issues that shape global marketing and how to overcome problems faced in international marketing.