Introduction to Studying Business
Offered By: University of Law via FutureLearn
Course Description
Overview
Develop the skills you need to prepare for studying business at university
This three-week business foundation course provides an introduction to the modules covered on the International Foundation Programme (IFP) in business.
Discover the key business concepts that will inform your future studies, whilst learning how to improve your academic English study skills.
Explore key business concepts including the global market and trade protectionism
This introductory programme will set you up for success when progressing to an undergraduate business course, as it introduces you to the need-to-know concepts.
Explore international trade versus protectionism and the different operating environments for businesses. You’ll learn about the global market, examining how to sell to customers locally, nationally and internationally.
Improve your academic English skills and learn business research methodologies
This course will equip you with essential academic English study skills and business research methods, preparing you to advance your studies with confidence.
Discover how to critically read a text, make meaningful notes and develop strong academic arguments.
Develop confidence in using various research design approaches. Learn how to choose an appropriate research methodology for a specific research problem. You’ll do this by using a range of sampling, quantitative and questionnaire techniques.
Learn from the experts in IFP Business
This International Foundation Programme (IFP) is delivered by ULaw’s specialist IFP tutors who also deliver the undergraduate IFP course. So, when you’re ready to undertake graduate business studies with ULaw, you will already know some familiar, friendly faces.
This course is designed specifically to enable international students to improve their academic English, to learn about business and to develop all the necessary skills needed for successful undergraduate study.
Syllabus
- English Language and Study Skills
- Welcome to the International Foundation Programme in Business mini-course
- Introduction
- Critical Thinking and Critical Reading
- The Expansion of Heathrow Airport
- Critical Reading and the RADAR Framework
- The Arguments For and Against Heathrow Expansion
- Completion of Week 1 and Introduction to Week 2
- Globalisation & The New Business Environment
- Introduction
- Section 1 - Compete in a protected market or not?
- Section 2 - Understanding competition
- Section 3 - Understanding customers
- Section 4 - Business Sustainability
- Completion of Week 2 and Introduction to Week 3
- Research Skills
- Week 3: Introduction to Research skills
- Sampling
- Sampling Methods
- Questionnaire
- Questionnaire Design
- Completion of Week 3 and end of IFP Business mini-course
Taught by
Helen Connies-Laing
Tags
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