Intellectual Property Management in the Food Sector: Safeguarding Your Trademarks in the Global Marketplace

Discover how to manage intellectual property in the food industry

Please note this course runs without facilitation

Your company’s Intellectual Property (‘IP’) is one of your greatest assets, providing a powerful competitive advantage in the global marketplace.

On this course, you’ll find out how to manage and safeguard your company’s IP. You’ll learn how to evaluate expected sources of problems, use patents and trademarks, and navigate the world of start-ups and SMEs.

You’ll also be equipped to promote best practices in IP management within your company.

This course would be of value to professionals in the food and drink industry - particularly those working in (or with) start-ups and SMEs.

• Introduction
• General welcome & course roadmap
• Intellectual property vs real property
• Why do governments recognize IP?
• Sword and shield (threats and opportunities)
• Summary of Week 1: You are on your way
• Legal aspects of innovation and IP
• Introduction to Week 2
• Types of IP
• Differences between types of IP
• Protector Selector
• IP recognises our business opponents
• Summary of Week 2: Legal aspects of innovation and IP
• IP management and strategy
• Introduction to Week 3
• Relationship between innovation and IP
• Confidentiality agreements and picking partners
• Working with universities
• Quiz for week 3. IP Management and Strategy.
• Summary of Week 3: IP Management and strategy
• Case studies
• Introduction to Week 4
• Monsanto and seeds
• Nestlé interview on IP strategy
• PepsiCo case study
• Maspex case study
• Start-up case study
• Summary of the course