Integrate Salesforce and Google Platforms
Offered By: Salesforce via Trailhead
Course Description
Overview
Explore Salesforce and Google integrations for marketing, sales, analytics, and productivity.
- Market smarter and boost productivity with our leading platform integrations.
- Get better insights from your data and build deeper relationships with your customers.
- Combine offline and online data for better insights and deeper customer relationships.
- Learn how to improve query performance and big data analytics in a no-code environment.
- Help reps track customer interactions and work their Salesforce deals directly in Gmail and Google Calendar.
Syllabus
- Salesforce and Google Partnership
- Know Your Customer Better with Salesforce & Google
- Gain Marketing Insights and Drive Smarter Engagement
- Transform the Way You Work with an Integrated Platform
- Create Connected Experiences Across Platforms
- Google Analytics 360 Integration for Marketing Cloud
- Get Started with the Analytics 360 Integration for Marketing Cloud
- Set Up and Administer Your Analytics 360 Integration for Marketing Cloud
- Get to Know the Journey Analytics Dashboard in Marketing Cloud
- Set Up and Administer Analytics 360 Audience Activation for Marketing Cloud
- Explore the Analytics 360 Audience Activation Capabilities for Marketing Cloud
- Google Analytics 360 Integration for Sales Cloud
- Get Started with the Analytics 360 Integration for Sales Cloud
- Learn Setup and Administration
- Dive Into Some Use Cases and Examples
- Tableau and Google BigQuery Optimization
- Optimize Tableau Performance
- Optimize Google BigQuery Performance
- Salesforce, Gmail, and Google Calendar Integration
- Learn the Benefits of Integrating Salesforce with Gmail and Google Calendar
- Set Up the Gmail Integration and Einstein Activity Capture
- Turbo Charge Your Sales Reps with Inbox Features
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