Innovation and Transformation - Working Backwards

This course provides a high-level overview of Working Backwards, the Amazon signature mechanism for delivering customer-centric innovation. Working Backwards is the Amazon process of discovery and invention used to ensure that every product, service, or experience the company develops creates customer delight. In this course, you will learn about the origins of Working Backwards. You will explore how the mechanism works and how your organization can apply it.

• Course level: Fundamental
• Duration: 15 minutes

Activities

This course includes three videos.

Course objectives

In this course, you will learn to:

• Explore Working Backwards, the unique, customer-centric approach Amazon takes to develop customer-centric innovations, including Amazon Web Services (AWS), Amazon Prime, Amazon Kindle, Amazon Echo, Alexa, and Amazon Go
• Gain insights into how Working Backwards works, including the five Working Backwards questions and associated press release and FAQ (PR/FAQ) artifacts
• Explore best practices for deploying solutions developed using Working Backwards

Intended audience

This course is intended for:

• Executives
• Non-technical business leaders
• Business and technical decision-makers

Prerequisites

• None

Course outline

Video 1: What Are the Origins of Working Backwards at Amazon?

Video 2: How Do I Use Working Backwards to Deliver Customer-Centric Innovation?

Video 3: How Do I Deploy a Solution Developed Using Working Backwards?